As the sayin' goes, there's no such thing as bad advertising. The key to success is getting your name out there. Businesses and even people promote their products and services through a wide array of marketing devices. It's important to know who your audience is and to reach out and command their attention.
If you make your marketing materials functional, you can reach a greater audience. Advertising on an ink pen, for example, has the potential to reach many more people than the ad on the back of a weekly circular. That crap's gonna get tossed away with the garbage...but an ink pen, oh no. You've really got something there.
Plastic cups are good too, because who doesn't like a reusable plastic cup with your logo emblazoned on it? Loudly profess your love for your favorite pizza place or law firm when you're entertaining guests on your back patio while you're serving up bubbly brews.
In this lot, you'll find a bunch of gimmicky marketing tactics strewn about the pavement. It's really where garbage goes to die. Sometimes you'll find a pen advertising this place or that. Other times, you'll see marketing on the side of a discarded cup. Then again, you'll always have rare gems like this shopping cart keychain. 
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